The BMW i8's design was a significant departure from traditional sports car designs, featuring a futuristic look with scissor doors and a sleek, aerodynamic profile. It was first introduced as the BMW i8 Concept in 2011 and later evolved into the production model released in 2014.

The i8 was powered by a combination of a 1.5-liter three-cylinder turbocharged gasoline engine and an electric motor. This setup allowed for an all-wheel-drive experience, with the combustion engine driving the rear wheels and the electric motor driving the front. The car was noted for its impressive acceleration and fuel efficiency, leveraging the hybrid system for optimal performance and reduced emissions.

BMW equipped the i8 with advanced technology, including a high-performance battery pack, regenerative braking, and a sophisticated energy management system. The interior was also futuristic, with a focus on sustainability. Materials used in the cabin were often environmentally friendly, and the car featured a host of digital and connectivity features.

The BMW i8 was positioned as a luxury sports car with an eco-friendly edge. It received acclaim for its design, technological innovations, and blending of performance with environmental consciousness. However, it was also relatively expensive, which positioned it as a niche vehicle within the sports car market.

BMW ceased production of the i8 in April 2020. By that time, it had become one of the world's top-selling plug-in hybrid sports cars. The end of its production marked a shift in BMW's electrification strategy, moving towards fully electric models and the further development of the BMW i brand.

The BMW i8 is often regarded as a symbol of the transition period in the automotive industry, where traditional high-performance vehicles began incorporating electrification to enhance performance and reduce environmental impact. Its design and technology have influenced subsequent electric and hybrid models from BMW and other manufacturers.